CHANGE Ohio Confronts Macy’s & P&G about RFID
www.WeAreChangeOhio.com http www.WeAreChange.org http Procter & Gamble and Wal-Mart “concealed” RFID readers in contact paper placed under store shelves and embedded RFID antenna chips in packages of Max Factor Lipfinity lipstick. A camera trained on the shelves enabled P&G executives to view Webcam images from 750 miles away in Cincinnati. The P&G researchers “could tell when lipsticks were removed from the shelves and could even watch consumers in action.” RFID has been a concern of mine for quit some time. I had always thought they would never go through with it, given the privacy violations. Turns out I was wrong and they are going ahead with the technology. I decided a visit to some of these companies to let them know that we know was in order. Both Proctor & Gamble and Macy’s corporate headquarters are located in Cincinnati, along with another RFID leader that I didnt have time to get, Johnson & Johnson. I started at Macy’s corporate which sent me to the human resources department in a separate building. The interview at Macy’s is in the video and the person I spoke with admitted that the technology is being looked at and implemented. I then continued to Proctor & Gamble where I was not met with open arms. I managed to infiltrate the lobby for quite some time before security arrived. Here is the punchline of the whole thing, why is a private security firm responsible for guarding nuclear plants doing with a P&G contract? What else might they have in the works that …
